Complete Network Care approached us with the need of increasing their business via local search engine optimization. They are a small local business in Miami offering computer IT
support from small to large companies.
You know what’s the challenge for every small business? You guessed it, budget! Our client had a small budget to achieve their goal of increasing sales via their website.
Our solution was to KISS! Yes, Keep It Simple Stupid when it came to local search engine optimization. The local ranking landscape for this industry was heavily saturated with large computer support companies dominating page 1 of Google. They were also targeting the most searched
keyword in the industry “computer repair miami”.
The target audience was not ideal. The audience searching for this keyword is very broad. It could be someone who has an issue with their home computer or a small business who needs support.
Achieving rankings was going to take longer for such a competitive keyword which did not fit the budget.
Average ticket for this audience was less than $100.
The target audience was ideal. A mix of small to large companies who have networks or servers without an IT team.
The competition was low and benefit was high. Ranking was going to be easier and faster.
The minimum ticket for this audience was around $500.
After 4 months we were able to achieve page 1 rankings on Google. Many competitors were participating on spammy or black hat tactics to achieve rankings. The optimization we performed was safe, white hat, which adhered to Google guidelines. What are the results? Long lasting rankings.
After we achieved page 1 rankings we did not maintain their search engine optimization. They also did not get involved with any other seo company. Our methods have been long term results.
Dollar for Dollar, search engine optimization is the best marketing
channel for high ROI.