When building an e-commerce website, one of the most demanding tasks for both the business owner and the web developer was to enable online payments. The process of getting a merchant account and connecting payment services to a website was lengthy and complex. Applications and stacks of paperwork had to be filled out to begin […] [...]
Accurate listing information The business has moved? The name has changed? The phone number is different? Changed phone providers The perilous of inconsistent listings Are you getting the most out of the directories? (Image courtesy of the 2015 Moz Local Search Ranking Factors Survey) [...]
Myth: I’m going to get lots of new customers through Social Media! Case example: BCBGMAXAZRIA What Did BCBGMAXAZRIA Do Right? The Truth About Social Media The Aha! Moment Talks about your products or services to their circle of friends ‘Likes’ and ‘Shares’ your website with others ‘Likes’, ‘Comments’, and ‘Shares’ your social media pages and […] [...]
The Plan What Can we Expect? Best Practice Did We Implement It? Semantic relevance No. The home page does not fulfill semantic relevance for all pages. Page to page redirect No. All old pages are redirected to home page Avoid or limit infinite loops and chains Yes Use proper redirect code i.e. 301 vs 302 […] [...]
Busted Myth: Social Media Will Get Me Lots of New Customers